Branding & Identity
Client: Desportivamente
Desportivamente is a dedicated psychological center that provides invaluable support to children with special learning needs. Their core mission is to help these children develop crucial social skills through a combination of playtime and tailored learning experiences. With a particular focus on learning disabilities, autism, and other learning handicaps, Desportivamente strives to create a safe and nurturing environment where children can thrive.
For this project, our objective was to create a distinctive and engaging brand identity that would set Desportivamente apart from other centers and deeply resonate with the children it serves. We understood the importance of crafting a visual identity that would not only capture the essence of Desportivamente's values but also foster a sense of trust and comfort among the young audience.
Our branding journey began with extensive research and collaboration with the Desportivamente team, as we sought to gain a comprehensive understanding of their approach, goals, and target audience. Drawing inspiration from the vibrant world of childhood and the transformative power of play, we crafted a brand identity that exuded warmth, inclusivity, and creativity.
The logo design for Desportivamente featured playful and dynamic elements, incorporating vivid colors and a friendly typeface. The logo was carefully crafted to depict movement and growth, symbolizing the progress and development experienced by the children under the center's care. It was essential for the logo to resonate with the children, fostering a sense of familiarity and excitement.
In addition to the logo, we developed a comprehensive visual system that encompassed typography, color palettes, and supporting graphic elements. The chosen colors were lively and energetic, evoking a sense of joy and optimism, while maintaining a balance with a professional touch. The typography used was friendly and easily legible, ensuring accessibility for both children and their families.
To further enhance the brand's connection with the children, we created a range of collateral materials such as brochures, activity books, and signage. These materials were designed with interactive elements, engaging illustrations, and age-appropriate content that made learning and discovery enjoyable for the children.
Throughout the branding process, our utmost consideration was to create an identity that fostered trust, comfort, and excitement for the children visiting Desportivamente. By infusing the brand with elements of playfulness, empathy, and creativity, we aimed to establish a positive and memorable experience that would empower the children on their learning journey.
Thank you!
