Guerreiro Works - Charmmy- Branding & Launch

Branding, Identity, Strategy, Launch campaign

Client: Charmmy

Charmmy is a dynamic cosmetic brand based in Portugal that prides itself on creating vegan and cruelty-free products tailored to cater to all skin types and celebrate individuality. With the tagline "Real People, True You," Charmmy aims to revolutionize the beauty industry by promoting authenticity and empowering women.

As a collaborative project between Adsoul Agency and Charmmy, our mission was to develop a comprehensive brand strategy and launch campaign that resonated with the target audience. Our journey began with a simple brand book and an early version of the product label, which served as the foundation for the brand's identity.

At Adsoul Agency, we meticulously crafted the brand strategy, emphasizing the core values of Charmmy—well-being, individuality, and beauty. To bring these values to life, we forged strategic partnerships with hair salons and yoga studios, creating an immersive well-being environment for Charmmy's clients

Our role encompassed various aspects of the project, including the development of a visually stunning Shopify store. We ensured that the online shopping experience reflected the essence of the brand, providing customers with a seamless journey from exploration to purchase.

Recognizing the power of social media in today's digital landscape, we created captivating social pages that showcased true beauty and real women. From engaging content to striking visuals, our team captured the essence of Charmmy, fostering an inclusive community where customers could connect and celebrate their individuality.

Furthermore, we orchestrated a captivating product and model photoshoot that showcased the quality and uniqueness of Charmmy's offerings. The visuals captured during the shoot became integral components of the brand's marketing materials, adding a touch of authenticity and relatability to every campaign.

Through our collaboration with Charmmy, we not only helped them establish a solid brand presence but also enabled them to communicate their values effectively to the target audience. By focusing on the beauty that lies within each person and emphasizing the importance of genuine self-expression, Charmmy is reshaping the beauty industry, one product at a time.