Branding, Identity
Client: Era uma Vez
"Noronha is a porcupine who lives in anguish because he is covered in spikes. He dreams of painting portraits of all the animals in the forest but fears that no one will want to approach him or be his friend because of the spines." Noronha, the shy porcupine.
Era uma Vez, a multidisciplinary children's clinic situated in the heart of Alentejo, Portugal, is embarking on a transformative branding initiative. Dedicated to addressing the distinctive needs of young children and their parents, the clinic embodies a harmonious blend of youthful playfulness and a serious, caring, and responsible presence. The overarching message of the clinic is encapsulated in the phrase "Help is at hand," signifying accessibility and support for families in their journey.
The visual identity of Era uma Vez draws inspiration from the natural beauty of Alentejo. The chosen colors reflect the vibrant green of pastures and the warm autumnal oranges, symbolizing the clinic's connection to nature and the dynamic stages of childhood. As we undertake this branding project, the goal is to create an identity that resonates with the clinic's mission, providing a visual narrative that mirrors the compassionate and supportive atmosphere within Era uma Vez.
Thank you 🤟
